MR.SMITH

Mr. Smith is an Australian-born luxury haircare brand known for its clean, high-performance formulas that prioritize both style and hair health. Infused with botanicals, essential oils, and antioxidants, each product is designed to nourish, strengthen, and enhance the hair’s natural texture while delivering professional results. Free from sulfates and parabens, Mr. Smith products are PETA-certified, vegan, and cruelty-free, reflecting a commitment to sustainability and ethical beauty. With a focus on innovation and minimalistic design, Mr. Smith has become a go-to brand for professionals and individuals seeking premium, ingredient-driven haircare.

PARLUX

We have selected Parlux as our professional hairdryer and have re-named it the power dryer! It’s lightweight and speedy so it’s no wonder Parlux has become the most sought after hairdryer on the market.

OLIVIA GARDEN BRUSHES

Award Winner hair brushes earn 13 awards from prestigious magazines such as Better Homes & Gardens, InStyle, Beauty Launchpad & more.

KERATIN COMPLEX

Keratin Complex - Natural Keratin Smoothing Treatment

NKST is a multi-award-winning keratin treatment that penetrates the cuticle to reduce frizz and curl, making the hair stronger, smoother and healthier. This revolutionary smoothing treatment is powered by Signature Keratin to help repair damage, eliminate frizz, cut styling time and deliver a soft, smooth and shiny finish.

magic sleek

Magic Sleek is an advanced formaldehyde-free hair straightening and smoothing treatment designed to eliminate frizz, enhance shine, and improve hair health. Using a proprietary blend of natural botanicals and essential amino acids, Magic Sleek restructures the hair while maintaining strength and flexibility. Unlike traditional keratin treatments, it offers long-lasting results without harsh chemicals, allowing for customizable straightening or enhanced natural waves. Known for its versatility and commitment to hair integrity, Magic Sleek is a breakthrough in professional smoothing technology.

WELLA

For over 140 years, Wella has been a leader in professional hair color innovation, blending science and artistry to create rich, high-performance formulas. Known for its commitment to quality and hair health, Wella offers a wide range of shades, from natural tones to bold fashion colors, with technologies that enhance vibrancy, longevity, and shine. With a focus on innovation, sustainability, and professional expertise, Wella continues to set the standard in the world of hair color.

inoa

Developed by L’oreal Professionnel, INOA is a revolutionary ammonia-free hair color that delivers rich, vibrant results while prioritizing hair health. Powered by Oil Delivery System technology, INOA uses oil to maximize color penetration, providing intense hydration, long-lasting shine, and a smooth, silky feel. Known for its advanced formulation and commitment to gentle, odor-free coloring, INOA continues to set a new standard in professional hair color innovation.

redken shade eq

Redken Shades EQ is a demi-permanent, ammonia-free hair color that enhances tone, shine, and condition while maintaining hair integrity. Often referred to as a ‘gloss” this professional formula deposits color without lifting, making it ideal for refreshing faded hues, correcting tones, or adding dimension. Infused with wheat amino acids, Shades EQ helps strengthen and smooth the hair, leaving it soft, vibrant, and full of shine. It remains a go-to choice for versatile, customizable color results.